A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Cache::$dummy is deprecated
Filename: libraries/Driver.php
Line Number: 188
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$cache is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 129
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 278
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 149
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 206
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 295
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 333
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$agent is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$upload is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Nints::$email is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/core/Public_Controller.php
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$data is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$cache is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$agent is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$upload is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$email is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/vhosts/rzvav.com/httpdocs/application/controllers/Nints.php
File: /var/www/vhosts/rzvav.com/httpdocs/index.php
Sosyal Medya Uzmanı Ne İş Yapar? - Sağlık, Yaşam, Gezi, Teknoloji ve Finans: Türkiye'nin Güncel Manşeti | Rzvav.com
Sosyal Medya Uzmanı Ne İş Yapar? Günümüz Dijital Dünyasında Önemi
Sosyal medya kullanımının her geçen gün artmasıyla birlikte, markaların online dünyadaki görünürlüğü artık bir tercih değil, zorunluluk haline geldi. İşte tam da bu noktada sosyal medya uzmanı , markaların dijital evrende doğru şekilde temsil edilmesini sağlayan profesyonel bir rol olarak karşımıza çıkıyor. Bir sosyal medya uzmanı, çalıştığı kurum veya marka için belirli hedefler doğrultusunda stratejiler oluşturur, dijital kanalların etkin bir şekilde kullanılmasını sağlar ve markanın sosyal platformlarda en yüksek faydayı elde etmesine yardımcı olur.
Bugünün rekabet odaklı dünyasında her sektör dijitalde görünür olma yarışı içindeyken sosyal medya yönetimi bir markanın başarısında belirleyici bir faktör haline gelmiştir. Bu nedenle sosyal medya uzmanları, hem mevcut trendleri takip eden hem de markaya özel çözümler üreten kilit kişiler olarak konumlanır. Dijital pazarlama alanının güçlenmesiyle birlikte bu meslek, geleceğin en önemli uzmanlıkları arasında gösterilmektedir.
Sosyal Medya Stratejisi Nasıl Oluşturulur?
Bir sosyal medya uzmanının en önemli görevlerinden biri, markaya uygun bir sosyal medya stratejisi geliştirmektir. Bu süreçte ilk adım, markanın dijital dünyada nasıl bir konumda olması gerektiğini belirlemektir. Bu aşamaya marka konumlandırma denir. Uzman, markanın hedef kitlesini analiz eder, sektördeki rekabeti inceler ve hangi sosyal medya platformlarının daha etkili sonuç vereceğini değerlendirir. Bu ön çalışma, dijital süreçlerin temelini oluşturur.
Sosyal medya uzmanı ; grafik tasarımcı, yazılımcı veya web tasarımcısı değildir. Ancak bu ekiplerle uyum içinde çalışarak markanın dijital kimliğini oluşturur ve geliştirir. Görevi; trendleri takip etmek, sosyal medya hareketlerini analiz etmek, içerik planlaması yapmak ve markanın dijitalde güçlü bir imaj yaratmasını sağlamaktır. Yani uzman, markanın çizgisini belirleyen kişidir ve her adımı belirli verilere dayanarak atar.
Ayrıca elindeki materyalleri özgün bir bakış açısıyla kullanmak da sosyal medya uzmanının temel sorumluluklarındandır. Hazırlanan içeriklerin özgün, etkileyici ve hedef kitleye uygun olması; marka bilinirliği, etkileşim oranı ve dönüşüm başarısı açısından kritik öneme sahiptir.
Türkiye’de dijital pazarlama
sektörü büyümeye devam etse de sosyal medya uzmanlarının değeri kimi zaman yeterince bilinmeyebiliyor. Ancak sektörün hızlı büyümesi, her markanın bu alanda profesyonel desteğe ihtiyaç duyduğunu açıkça gösteriyor.
Markaların Sosyal Medya Uzmanına Neden İhtiyacı Var?
Her marka için dijital dünyada doğru bir yol haritasına sahip olmak artık olmazsa olmaz bir gereklilik. Zaman içinde her kurumun bir sosyal medya uzmanı ile çalışması kaçınılmaz hale gelecek. Çünkü sosyal medya uzmanı, markayı adım adım yarışa hazırlayan ve rakiplerle olan mücadelede öne geçmesini sağlayan kişidir.
Markanızın başarısı için sosyal medya uzmanı ile paylaşmanız gereken bazı noktalar bulunur:
Sosyal mecralarda yer alma kararı : Markanızın hangi platformlarda aktif olacağını belirlemeniz gerekir.
Uygun bütçeyi ayırmak : Profesyonel bir sosyal medya yönetimi için doğru planlama kadar doğru bütçe de önemlidir.
Hedeflerinizi net ifade etmek : Markanın beklentileri, amaçları ve hedef kitlesi net bir şekilde sosyal medya uzmanına aktarılmalıdır.
Doğru uzmanla çalışmak : Deneyimli ve sektörü takip eden bir profesyonel ile çalışmak, sonuçları doğrudan etkiler.
Dijital dünyada markaların sürdürülebilir başarısı için güçlü bir sosyal medya yönetimi şarttır. Bu nedenle markaların zaman kaybetmeden dijital pazarlama süreçlerine önem vermesi ve profesyonel bir sosyal medya uzmanı ile çalışması büyük avantaj anlamına gelmektedir. Siz de markanızı geleceğe taşımak istiyorsanız bu alanda uzman kişilerden destek alarak doğru stratejilerle ilerlemelisiniz.
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